Best Sales Books

5 Best Sales Books Of All Time – Book Reviews & Reader’s Guide

Learning how to sell is on of the most important skills that make you rich.

In fact, you learn how to sell when you are just a baby.

When you are still young and innocent, you use our cute puppy eyes to enchant your parents, so they may buy you ice-cream or toys.

When you are an adult, you try to convince you future boss to give you a job, or convince the girl that you like to be your girlfriend.

Learning to sell is part of our daily life.

And here are some of the best sales books to read that is suitable for beginners, entrepreneurs, or even experienced sales professionals.

Your ability to sell determine your success in life.

Selling is a life skill.

Regardless of your current ability to sell, this skill can be improved.

In fact, the best advice and guidance you can get to improve your sales skills and techniques are from people who are already successful in sales.

“You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win.”

By Zig Ziglar

While some of you may be tempted to pay a huge sum to get an MBA or go for classes and seminars, books are essentially the most easily accessible and affordable way to start learning from some of the greatest masters of sales in the world.

Why These Sales Books

Selling takes commitment and time to meet your clients. You don’t always have the luxury of time flipping mountains of self-help sales books, reading and figuring out which books you need to read to help you master the art of sales.

In this short article, I’ve made a list of the best sales books you should read to help you in your road to success. 

As a bonus, I have made a simple guide to help in recommending which are some of the books you may want to read first.

“You can’t ‘try’ to be successful at selling. It just doesn’t work. You have to commit to it and be willing to do what it takes to reach your objectives. Then, when things change, you have to go back to learning again.”

Wisdom of Jill Konrath

5 Best Sales Books of All Time

What follows is a comprehensive review of the few carefully picked best sales books, selected either because they are the best sellers, or because highly recommended book that have changed my life.

If you don’t want the deep dive and would rather get to the point with some useful takeaways.

Top 5 Best Sales Books of All Time




My Rating


Way of the Wolf

Jordan Belfort

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Best Sales Books for Beginners

4.5 out of 5.0

Secrets of Closing the Sale

Zig Ziglar

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Best Deal Closing Guide

4.6 out of 5.0

Building a StoryBrand

Donald Miller

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Best Bedtime Read

4.7 out of 5.0

New Sales Simplified

Mike Weinberg

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Best Prospecting Guide

4.4 out of 5.0

Sell or Be Sold

Grant Cardone

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Best Motivational Sale Book to Success

4.8 out of 5.0

The Way of the Wolf: Straight-Line Selling

By Jordan Belfort

The best sales book that tops my list. A game changer in its field that every aspiring sales leader should have, I have ‘The Way of the Wolf’ by Jordan Belfort. This is probably the Best Sales Book for Beginners.

Based on the true story of Jordan Belfort, ‘The Wolf of Wall Street’ is immortalized by Leonardo DiCaprio. This book shows you the step-by-step sales and persuasion system that is proven to turn anyone into a sales-closing, money-earning rock star.

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For the past decade, Jordon Belfort has shaken the financial industry through his sales tactic and his mastery of persuasion. His sales training has transformed millions into sales machines. Helping millions in achieving more success in both professional and personal lives.

‘Way of the Wolf’ is totally mind-blowing and is definitely a must-read sales book!

The Straight Line Selling technique that Jordan Belfort teaches in this book is the same system, he used to create massive wealth for himself, his clients, and his sales teams.

With a price tag of over $1,997 for his online training cost, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system in this book ‘Way of The Wolf’ which costs a fraction of his online training course.

Be prepared to unleash the power of persuasion on a whole new generation of readers. Learn the secrets of how anyone can rise from devastating setbacks. Be the master of the art of persuasion, and build massive wealth.

Every single technique, every written strategy, and every tip has been tested and proven to work in real-life situations.

In his own voice, ‘Way of the Wolf’ shows you step by step how to persuade anyone to do anything. This is absolutely one of the best books that is suited for every age, education, or skill level.

The one book you should read to be a master salesperson, negotiator, closer, entrepreneur, or even speaker.

What I Like

  • Easily digestible content
  • Simple lessons form one of the best training for sales
  • Simply structured for a great read
  • A great insight into how to become one of the best masters of persuasion in a short time
  • Lessons that should be taught in business schools

What I Don’t Like

  • Some of the ideas and concepts are explained while some are not explained as clearly.

My Testimonial 

With all sorts of psychology and influence strategies mixed in the book. This book is a condensed version of his live training. One of the Best Sales Books that every sales leader should read! A book that in my opinion a classic in the future years to come.

Secrets of Closing the Sale

Zig Ziglar

Do you want to know the difference between a successful salesperson and one who is not?

Give you a hint.

It is not how many clients you are talking to.

If you have guessed it, it is your ability to close the deal.

A colleague can see 100 clients and close 1. With just a 1% close rate he will have to worry about paying the rent or putting food on the table. While you on the other hand only see 10 clients and close 5. With a 50% close rate, not only do you have to work less, you earn much more than your colleague over there.

Yes, closing the deal is the main difference between a successful salesperson and one that is not.

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A sale that is not closed is ‘no sale’.

If you can just increase your ability to close the sale just by a few percent. Not only you will become more successful, but you also work less.

Zig Ziglar was a motivational speaker, teacher, and trainer who from 1970 to 2010 traveled over five million miles across the world cultivating the energy of change. Traveling the world over delivering his messages of humor, hope, and encouragement, Zig Ziglar’s unique delivery style, and powerful messages earned him many honors. Today he is considered one of the most versatile authorities on the science of human potential.

In this book, ‘Secrets of Closing the Sale’ Zig Ziglar will show you the ropes and the art of closing. With over thirty celebrated books on personal growth, leadership, sales, faith, family, and success, nine titles have been on the best-seller list and translated into over thirty-eight languages.

Books including:

Born to WinSee You at the TopDeveloping the Qualities of Success, Raising Positive Kids in a Negative World, Top Performance, Courtship After Marriage, Over The Top, and Secrets of Closing the Sale.

‘Secret of Closing the Sale’ is a classic that I find the best book from many collections, and I believe will benefit you as a reader and sales professional.

What I Like

  • Shows the reader the importance of learning to close the sale
  • A step-by-step guide on the ways of closing the sale
  • The foundation of every sale professional should learn sales
  • A must-read for all sales professionals who wanted success

What I Don’t Like

  • Great content but prefer to cover more aspects other than closing as well

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller

Why is it easier to sell an iPhone than any other smartphone?

Why some people are able to connect with their customers and some don’t?

Do you know what is the main mistake that a new sales professional or a company usually has?

Whether you are the sales leader of a multi-billion-dollar company, the owner of a small business, or a one-person team sole entrepreneur.

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‘Building a Story Brand’ will transform the way you talk about who you are, what you do, and the unique value you bring to your customers. This is probably the best sales book for entrepreneurs who want a book for bedtime reading.

Donald Miller’s StoryBrand process connects with customers and provides the ultimate competitive advantage over your competitors.

Step By Step this book reveals the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Utilizing the seven universal story points all humans respond to.

He deciphers the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

A book that makes you a master of your Brand.

What I Like

  • 7 awe-inspiring stories that will transform you.
  • Simple languages that allow easy understanding.
  • A step-by-step guide that will help you to grow.
  • A classic for sales professionals and business owners alike.

What I Don’t Like

  • A deep concept that requires thinking and understanding. 

New Sales Simplified – The Essential Handbook for Prospecting and New Business Development

Mike Weinberg

Do you know what is the key to effective selling?

Do you know how to find the right prospect so you won’t have to waste time on the few who will never buy?

Do you want to increase your sales closing rate and increase your income?

New Sales Simplified might just be the book for you! Not only it is a good book for sales, but it is also an essential book for sales success.

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Packed with examples, ‘New Sales Simplified’ offers a proven formula for prospecting, developing, and closing deals. The lifeblood of your business is a constant flow of new accounts.

With the power of the 80/20 rules and tones of secrets in the world of sales, this book will surely inspire you and make you rich!

Written by sales expert Mike Weinberg in a light-heart and humorous way, he examines the critical mistakes made by most sales professionals. He will also show you tons of useful tips to help you avoid mistakes and achieve great results.

In this book, you will learn many sales essential techniques such as: identifying genuine prospects; drafting a compelling, customer-focused “sales story”; perfecting the proactive telephone call to get face-to-face; using email, voicemail, and social media to your advantage; building rapport; prepare for and structure a winning sales call; stop presenting to and start a dialogue with buyers; and make time in your calendar for business development activities.

As a Top 20 Sales Books of All Time, ‘New Sales. Simplified.’ is about overcoming buyers’ anti-salesperson reflex by establishing trust and rapport.

A simple guide with a detailed plan will bring you closer to your next sale.

What I Like

  • Humorous and light-hearted stories to teach aspiring sales professionals in moving the clients closer to the sale.
  • An important guide for all sales professionals in achieving more with less.
  • The guide to discovering little-known secrets in prospecting and developing your business to the next level.

What I Don’t Like

  • Can’t really think of any.

My Testimonial

New Sales. Simplified. beautifully articulated the idea of how to find a true prospect and stop wasting time on those who are not. The difference between a successful sales professional and one who is not lying in the secret of this book.

Sell or Be Sold: How to Get Your Way in Business and in Life

Grant Cardone

What is the difference between a successful sales professional and one who is not?

One has the ability to sell, while the other was sold by others.

Brutally direct and true to the title, ‘Sell or Be Sold‘ is a book you will not want to miss. Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale.

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Following the success of ‘The 10X Rule‘, Grant Cardone, the author of this book explains, knowing the principles of selling is a prerequisite for achieving success of any kind.

Grant Cardone is a self-made multi-millionaire. He owns and operates more than 4,000 property and a sales expert that have been featured in Forbes.

In his book, ‘Sell or Be Sold’, Cardone breaks down the techniques and approaches that is essential to master the art of selling to anyone and anywhere.

Grant Cardone will teach you

  • How to handle rejection and turn around negative situations
  • The secret of shortening sales cycles, and guaranteeing yourself greatness
  • The art of selling and being rich in a bad economy

With the experience and knowledge equipped by a seasoned sales coach and guide at the helm, ‘Sell or Be Sold’ will change the way you look at sales and life.

What I Like

  • Easily digestible content, best read during your break-time
  • Written in simple language that is very straightforward
  • Great book for sales professionals who want to be motivated and learn some of the greatest secrets of sales

What I Don’t Like

  • The concept is very simple and the book literally talks right at your face. Can be shocking at times, but required if you want to succeed

My Testimonial

One of the best books to read for all sales professionals. An essential attitude and basically the root of success for being a successful sales professional.

You might get offended sometimes at how it talks right at your face, similar to The 10X Rule, another best-seller book written by Grant Cardone. But in the real world, sales are harsh and your client might not be that nice either.

Reader’s Guide

How should I choose?

These are just a few of the best sales books that every professionals should read.

Books that can changed into actionable step for a sales professional who wants to grow. Hidden in each books are the concepts that can change the course of your actions and how you can double or even triple your sales numbers.

These books helps you to avoid pitfalls and take the proven path where successful sales gurus have took. Some can even change your life and the life of your loved ones.

Read Also: Rich Mindset and Poor Mindset

Reading all of them will take a while and most of us don’t have that much time to spare. We have clients to meet, money to earn and people to inspire.

Why not I suggest you just start with one.

Read the one that interest you most, the one that you feel that is talking closet to your heart. Let your feeling be your guide.

And from there you can check out the second book and maybe a third one.

Click on the questions below will bring you to the book that maybe the possible answer to your question. So what questions do you want to answer to guide you in this life changing experience?

  1. Are you inspired by the Movie ‘Wolf of the Wall Street’ acted by Leonardo Dicaprio? Do you want to master the Art of Persuasion?
  2. Are you having trouble closing the sale or wish to increase your income by doing less?
  3. Are your customer clear at what are you selling or they are still confused even after your 1 hour sales pitch?
  4. Do you want to double or even triple your income and want an step by step guide to show you how?
  5. Are you new to sales or simply want to know the truth about effective selling?

There is no absolute right or wrong which to read first. The choice is yours.

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”  By Estée Lauder

A good start is your first step to succeed in sales. And a good start can be achieved through knowledge learn from mentors who have achieve what you are aspiring for.

Read Also: Best Entrepreneur Books of all Time

Now you have read the few recommended Books and is on your way to success, but have you wonder what are the traits that makes some people so successful?

Read our next Article on some of the Traits That Successful People Have and you can simply copy.

Read Also: Traits of Success, The Success Formula

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