Kajabi vs Passion.io: Which is Better For Hosting Online Course (Read First!)
Kajabi is a market leader that helps edupreneur monetize their skills and knowledge by selling digital products online, and Passion.io is #1 best no-coding, no-hassle mobile-first App that helps anyone create, market and sell online course, membership sites, and coaching programs. However, understanding the difference between these online course hosting platforms can help you make a better choice for your online business.
For this comparison, I’ve spending 8.5 hours researching into both of the platforms, looking into the benefits each platform provide as well as the drawbacks. Reviewing and comparing these market leaders to give you the most honest comparison that help you to choose between Passion.io and Kajabi.
Passion.io is the #1 app development platform that let anyone to create white labelled online course mobile App with no coding required. Trusted by over 11,000 creators, it is the fastest growing platform that helps coaches, creators, instructors to turn their passion into their business. Focused on mobile, Passion.io let you sell your content on Google Play and App Store as well as on the web using their App platform.
Kajabi
Kajabi is a popular all-in-one online course platform launched in 2010, one of the oldest platform where it serves over 50,000 creators worldwide. An online course platform that offers a no-coding solution that anyone can easily transform their knowledge and skills into online courses that can be sold online.
Kajabi vs Passion.io Features Comparison
As a course creator, I find both Passion.io and Kajabi some of the best online course platforms in the eLearning industry. As an edupreneur, both platforms are great place to start creating a professional course.
However, there are some difference between these platforms that some creators may want to choose one over the other. Here is a quick comparison guide on what these platforms have to offer for creators.
| Platform Supported | Passion.io | Kajabi |
|---|---|---|
| Web-based | ❌ | ✔ |
| iPhone App | ✔ | ✔ |
| Android App | ✔ | ✔ |
| Window Phone App | ❌ | ❌ |
| Best For | Passion.io | Kajabi |
|---|---|---|
| Course Creators | ✔ | ✔ |
| Coaches & Consultants | ✔ | ✔ |
| Freelancers & Soloprenures | ✔ | ✔ |
| Small Business Owners | ✔ | ✔ |
| Mid Size Business | ✔ | ✔ |
| Large Business & Learning Center | ✔ | ❌ |
| LMS Enterprises Solution | ❌ | ❌ |
| Training Options | Passion.io | Kajabi |
|---|---|---|
| Live Online Class | ✔ | ✔ |
| 1-on-1 Sessions | ✔ | ✔ |
| Videos | ✔ | ✔ |
| Gamification | ✔ | ❌ |
| Webinars | ✔ | ✔ |
| DRIP Content | ✔ | ✔ |
| Assessments (Quiz, assignments etc.) | ✔ | ✔ |
| Branded Certifications | ✔ | ✔ |
| Customer Support | Passion.io | Kajabi |
|---|---|---|
| Phone | ❌ | ❌ |
| Online Live Chat | ✔ | ✔ (Only after you’ve signup) |
| Help Center | ✔ | ✔ |
| Video Tutorials | ✔ | ✔ |
| Migration Service | ❌ | ✔ |
With our initial comparison, it seems that both platforms are similar in many ways, Passion.io seems to be better in terms of engaging your audience and Kajabi offers features that help established companies to grow.
Let’s deep-dive into other key factors and see which is a better choice as a course creator.
Kajabi vs Passion.io Which is Better For Hosting Online Course
As a course creator, other than the basic features that is offered by both platforms, what I am really concern are:
- Course creator’s user experience
- Learner’s user experience
- Pricing of the platform
Regardless what feature that the platform offers, these factors are probably the most important as a course creator who are looking to grow our online business and engage our audience.
With this, let’s deep-dive into the top 3 criteria when comparing the best online course platform.
1. Building Your Own Branded App
Both Kajabi and Passion.io are known for their App building capabilities, but which is better? As a course creator let take a look at both of these amazing platforms.
Passion.io
If you are looking to create a mobile App where you can create and sell online course, Passion.io is arguably the best in the industry.
Passion.io is known for it’s ability to create a professional looking App, with ease in less than 7 days with absolutely no coding knowledge required.
In fact, someone from Passion.io actually create a fully functioned Mobile App selling online course within 166 minutes. The speed of the course creation and the professional look of the App created is absolutely mind-blowing. You can check out the full video here:
Passion.io mobile app can simply by build by using:
- Professionally made mobile App that you can customized however you want.
- Pre-build themes that includes all aspects required for an operational mobile App.
- Drag-and-drop App builder to let you customize your App without any coding.
Kajabi
Kajabi is a web-based online course platform which recently it offers mobile App for it’s creators to move the online learning experience into mobile.
With drag-and-drop builder, Kajabi let course creator to easily create their online course on the web-based platform, however for mobile App, the customizability is limited.
In compared to the App interface of Passion.io which is highly customizable, Kajabi’s mobile App interface is very much similar to YouTube, displaying the course in similar format.
Kajabi mobile app have an intuitive interface, but that’s it.
Unlike Passion.io where you truly own your own App, Kajabi do not let creators to brand our own App, meaning we will not be able to white-label our App.
When you go into the App store, you will only see Kajabi, and all creators will share the same Kajabi hub with all other course creators.
Meaning the Kajabi App is Kajabi’s and not actually yours.
You don’t own the App, but just as a “vendor” in the Kajabi App marketplace. Very much like a course creator on the Udemy platform, but it is now called Kajabi.
Winner: Passion.io
While Kajabi is an amazing online course platform, it falls short in a few areas:
- Lacks the ability to personalize your own App, lack of white-labeling of your own App.
- Mobile App is actually a shared platform on the Kajabi App, where learners will log into Kajabi App and attend your online course.
I will personally not consider Kajabi if I am looking to truly build my own App and have an App that is called my own.
Passion.io will be my preferred choice to build any form of Apps to create and sell my course.
- Create a fully customizable personalized mobile App.
- Ranges of advance features to engage with your users.
Passion.io offers not only the basics, but all the features required to build a community on your own App.
2. Sales Funnel And Landing Page Builder
Sales funnel is the best way to transform your leads into paying customers of your online course, and a landing page is the most common and effective tactics that course creators used to capture their leads.
Passion.io
When you first launch your Passion.io App, it offers a wide range of premade templates and sales funnel that you can use directly to help convert any of your leads into paying customers of your platform.
The typical example of a Passion.io mobile funnel is:
- Free > Free Trial > Special Offer > Upsells > Coaching or Training
If you are looking to offer lead generation through traditional landing page, you get the option by simply integrate your Passion.io App with any popular third-part app using Zapier integration that helps you create an landing page that connects to your sales funnel.
Here is how you can connect your sales funnel to your landing page builder:
- Signup for a third-party landing page and sales page builder such as Get Response or Active Campaign
- Integrate your Passion.io App to the third-party App through Zapier.
Kajabi
Kajabi is a web-based online course platform that is known for it’s ability to create beautiful landing page and sales funnelon the platform.
With their drag-and-drop page builder, you can easily create a professional looking landing page that convert, or you can choose from their different templates where you can customize according to what you want.
The typical example of Kajabi funnel is:
- Landing Page > Capture Leads > Email Marketing > Free Offers > Free Trial > Special Offer > Upsells > Course Purchase
Kajabi is can be a good choice for any course creators or entrepreneurs looking for an online course platform with sales funnel capabilities.
Winner: Kajabi
- Kajabi offers easy creation of traditional a sales funnel and landing page, without integration with other third-party App.
- Passion.io on the other hand offers flexibility to integrate with your preferred landing page providers offering flexibility on integration with your favorite email marketing platforms.
3. Email Marketing Capabilities
Email marketing is probably one of the most effective ways to monetize your leads and help you grow your income as a course creator.
- Email entered on your site > Automatic email sent to user > Prompt user to take action
Here, we will see how these two platforms compared in terms of email marketing.
Passion.io
Passion.io offers a simple integration with your favorite email marketing providers using Zapier integration. Creating an automated email marketing workflow where it automated the sending of your emails when your leads after an action trigger such as:
- Signing up for your newsletters
- Registering on your App
- Making a purchase
- Automated post purchase email campaigns.
Passion.io allows integration to any third-party email marketing services through Zapier, making the process quite simple and easy to use.
Email marketing platform to consider:
- Get Response
- Active Campaign
- Convert Kit
If you are serious about growing your online business with Passion.io, consider using the top email email marketing platform.
Kajabi
Kajabi is know as the all-in-one online course platform where it includes email marketing feature, letting course creators to send out their email campaigns directly in the same platform.
Their integrated email marketing system makes it a great ways to convert leads into prospective paying customers.
As long as someone fill up their particulars on your course platform, they will automatically receive emails that prompt them to take further actions.
Winner: Kajabi
In terms of integrated email marketing capabilities, Kajabi takes the win as Passion.io required integration with third-party email marketing provider.
However, some may prefer to use their own favorite email marketing provider for their business, as this give more options and flexibility on how you want to market your business.
4. Membership Program
Membership program is a great way for you as a course creator to build a community on your platform.
Unlike most platform that only offer one time sale of your digital product, a membership site offers reasons for your users to come back to your platform to make another purchase, or take another course. Let’s take a look at how these two platform fairs at this category.
Passion.io
Passion.io offers a whole range of features for anyone to create a membership site, or rather a membership App.
In a nutshell, Passion.io is designed to sell membership programs to users, and it’s sales funnel is designed to help your users to sign up for your different tiered membership programs.
Passion.io let you bill your user by:
- Subscription payment model
- Tiered based payment
- One-time payment
Kajabi
Kajabi offers features where you can create a membership program for your web-based platform.
Designed as a multi-purpose online course platform, it offers a wide range of payment modules for your users.
Kajabi let you bill your user by:
- Subscription payment model
- Tiered based payment
- One-time payment
Draw: Passion.io and Kajabi
Kajabi and Passion.io offer similar payment models for it’s users, and both let course creators to create a membership site offering membership programs for their users.
- Passion: Mobile App Membership Programs
- Kajabi: Web-Based Membership Programs
Each are great in their respective ways, depending on what type of platform you are looking to create, you can choose one over the other.
5. Goal Tracking
Goal tracking is an unique feature that helps to increase the engagement between the course creator and the user itself, it is an unique feature that helps to build a strong rapport and create a unique selling point (USP) for your user to signup and buy your course.
Passion.io
Goal tracking is Passion.io’s unique feature, where the platform becomes a two-way communication, helping you and your user to work together in achieving their learning goals and objectives.
With goal tracking capabilities, Passion.io helps you:
- Improve your coaching capabilities by understanding your clients’ progress better.
- Increase client’s accountability to their goals, leading to a higher success rate.
- Create social proof by celebrating the success of your best performing clients.
- Make the experience personalized to each of your clients.
- Have a higher retention rate of your clients building a stronger business.
This feature set reminders, goals, and track the progress of your users, keeping your users on the platform longer and more often.
Kajabi
Kajabi don’t offer goal tracking feature on it’s platform.
Winner: Passion.io
Since goal tracking feature is uniquely offered by Passion.io, Passion.io takes a win for this.
Goal tracking feature is not commonly found in many of the online course platform provider, as most online course provider are more focused on just creating and selling the course.
Passion.io it is highly focused on the features that helps you engage with your user, since it is build for coaching and providing personalization experience for the user.
If engaging your audience is something you are focusing on, Passion.io will be a good choice.
6. Engagement And Interactive Tools
Engagement for eLearning is huge, and it is the most critical factor for users who buy your online course or subscribe to your online platform.
Passion.io
Passion.io offers some of the best engagement tools that helps you create the most interesting and engaging course that keep your users fall head over heels for your Mobile App.
Passion.io mobile app lets you as the course creator to engage your users by:
- Direct messaging and interacting one to one with your users.
- Create live-streams where you can interact live with hundreds if not thousands of your users.
- Create communities and groups where your users can engage with each other.
- Send notifications directly onto their mobile anywhere anytime.
- Test your users using quizzes and assessment for your online course and training.
- Create DRIP content that personalize the learning for your users.
- Gamification of the App such as leader boards to increase engagement.
The possibilities is just endless.
However, my top favorite is gamification of the platform through leaderboards letting your users compete and engage with each other while having fun learning on the platform.
Kajabi
Kajabi offers a wide range of engagement tools to let your feel engaged through the online course.
Offering similar features like Passion.io, it allows course creators to:
- Create quizzes and surveys for your users.
- DRIP content to personalize the learning journey of the user.
- Live events for you to interact with your users.
However, it lacks the ability to totally gamify the whole learning experience, which I think is quite important if we are looking to keep your user highly engaged in the platform.
Winner: Passion.io
With a wide range of features and tools that let you personalize and engage with your users, Passion.io takes the win for this one.
7. Kajabi vs Passion.io Pricing Package And Free Trials
Pricing is probably one of the main factors when we are choosing between which platform to create and sell our online course.
So, let take a look at what Kajabi and Passion.io have to offer in terms of their different pricing packages.
Kajabi Pricing Plan & Promotion
Kajabi comes with 3 pricing plans where you’ll get a 20% discount if you signup for their annual plan:
- Basic Plan: $119 per month ($149 if monthly)
- Growth Plan: $159 per month ($199 if monthly)
- Pro Plan: $319 per month ($399 if month)
If you are looking for a powerful all-in-one online course platform, Kajabi can be a great option.
All their plans offers; 0% transaction fees, a website and unlimited landing page and marketing emails.
- Basic plan offers everything you’ll need to get started as a course creator; 10,000 contacts, 1,000 active users, 3 products.
- Growth plan offers much more to help grow your business; 25,000 contacts, 10,000 active users, 15 products, affiliated program, white-labeling of your online course to make the course truly yours.
- Pro plan gives you the maximum freedom to grow your business much more; 100,000 contacts, 20,000 active users, 100 products, 3 websites, 25 admin accounts and custom code editor.
While it can seem costly at the first glance, I think Kajabi pricing to be quite reasonable in terms of what it actually offers for course creators.
Passion.io Pricing Plan & Promotion
Passion.io come with 2 pricing plans where you get 20% discount if you choose to signup for their annual plan.
(Pssss… I will show you how to get a lifetime 60% off their ultimate plan for Passion.io later.)
- Pro Plan: $97 per month ($119 if monthly)
- Ultimate Plan: $239 per month ($297 if monthly)
If you are looking to create the most powerful Mobile App to sell your course or coaching services without entering a single line of code, Passion.io got you covered.
All their plans offers; own branded iOS and Android App, offline mode, gamification, push notification, integration and live streaming.
- Pro plan offers everything you’ll need to start getting clients onto your platform; 100 subscribers, 100 videos, 1000 push notification, setup support to get you started.
Pro plan offers everything you need as coaches and instructors looking to sell high ticket items, however, if you are looking to truly scale your business, getting Passion Ultimate Plan will have you covered.
- Ultimate plan offers all the features for you to grow your business with unlimited potential by; community building, DRIP content, unlimited subscribers, unlimited videos, unlimited push notification, 0% fee on all external checkout payment.
Yes, most of the features offered by the Ultimate plan is “Unlimited“, and if you are wondering if it is expensive to get their ultimate plan, guess again.
We’ve partner with Passion.io and they have agreed to give our readers an exclusive deal.
Passion.io Lifetime 60% OFF Deal Promotion
The amazing people at Passion.io are offering all our readers who signup to through this link to get a LIFETIME 60% off their subscription on the Ultimate Plan.
Meaning, instead of paying $297/month for the Passion.io Ultimate Plan you only need to pay $97/month (60% OFF) for the Ultimate Plan, and you’ll get this huge discount for your plan for life time.
Passion.io is named one of the fastest growing platform for coaches and course creators looking to into mobile.
With unlimited growth potential such as having unlimited subscribers and unlimited videos on your own personal App. It makes Passion.io special even amount the best online course platforms.
Furthermore, with a Lifetime 60% OFF deal such as this, it make Passion.io a no-brainer if you are serious in creating an mobile App for your online course or training.
Winner: Passion.io
Passion.io is a clear winner in terms of pricing and the ability for unlimited growth.
Even for the highest pricing plan for Kajabi, it only offers 20,000 active customers, and 100 course. Whereas, Passion.io offers unlimited subscribers and unlimited videos courses with just a fraction of the cost of Kajabi.
Both Passion.io and Kajabi offers free trail, so if you are not sure, you can check out their platforms without paying anything.
- Kajabi: 14-Days Free Trial.
- Passion.io: 30-Days Free Trial (Money Back Trial)
Passion.io vs Kajabi Reviewed And Compared
| Features | Passion.io | Kajabi |
|---|---|---|
| Range of Platform Compatibility | Runner-Up | ✔ Win |
| User Suitability | ✔ Win | Runner-Up |
| Training Options | ✔ Win | Runner-Up |
| Customer Support | Runner-Up | ✔ Win |
| Mobil App | ✔ Win | Runner-Up |
| Sales Funnel & Landing Page | Runner-Up | ✔ Win |
| Email Marketing | Runner-Up | ✔ Win |
| Membership Program | Draw | Draw |
| Goal Tracking | ✔ Win | Runner-Up |
| Engagement Tools | ✔ Win | Runner-Up |
| Pricing | ✔ Win | Runner-Up |
| Free Trials | Draw (30-days money back) | Draw (14-days free trial) |
| Overall Winner | ✔ Winner | Runner-Up |
Did the results surprised you?
Both are amazing course platform to create and sell your online course.
- Passion.io excel in membership and mobile App creation for your online course.
- Kajabi shines as one of the best all-in-one platform for web-based online course.
Now, its time to get started hands-on in building your business. Try it yourself first-hand and see if it is what you want.
So what are you still waiting for, just click “Visit Website” and get started for FREE.
Passion.io Promo:
30-days Money Back
Lifetime 60% OFF Ultimate Plans
Kajabi
Kajabi Promo:
14-Days Free Trial
20% off Annual Plans
How Much Can You Earn As Online Course Creator?
Wondering how much can you earn using the online course platform?
To answer the question on how much can you earn depends on a few factors:
- Niche where you are building your online business
- Ways you are monetizing your online business
- The traffic you are getting for your business
- The conversion rate of each of your audience
Try out this online course calculator and see how much you can actually make selling course online.
- Enter your course production cost.
- Enter your platform fees per month.
- Enter your price that you are intending to sell your course. (Suggest to start from $100)
- Enter your estimated monthly sales.
- Discover your estimated monthly earnings.
So, what should you do if you are unsure which platform to start?
- Just choose an online course platform. (Don’t worry if you choose wrongly, you can always cancel it later at no extra cost)
- Signup for an account.
- Play around on the platform and start creating your own course.
Even if this is your first time or you are a new course creator, trying out yourself is the best way to become a successful course creator.
Passion.io Promo:
30-days Money Back
Lifetime 60% OFF Ultimate Plans
Kajabi
Kajabi Promo:
14-Days Free Trial
20% off Annual Plans
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Antony C. is a dividend investor with over 15+ years of investing experience. He’s also the book author of “Start Small, Dream Big“, certified PMP® holder and founder of IncomeBuddies.com (IB). At IB, he share his personal journey and expertise on growing passive income through dividend investing and building online business. Antony has been featured in global news outlet including Yahoo Finance, Nasdaq and Non Fiction Author Association (NFAA).
