Finally! Here's The Best Time To Launch an Online Course This Year . 2024

Congratulations on create your online course business! After months of hard work creating the best course possible, you’re ready to launch your first online course.

But…is there a best day of the week or time to launch your online course in the most efficient way possible?

Whether you’re a first-time course creator or a seasoned pro, you wants the perfect launch strategy to make your course launch a success.

Let’s take a look at the various factors that will influence your launch window, so you can make informed decisions and ensure your course reaches its full potential.

KEY TAKEAWAYS

Best time to launch your course is as early as possible, however, your target audience and course topic plays an important role in choosing the best day to launch your course.

January, September, November and December are the best months to launch your online course.
Monday at 3 to 6 a.m. is the best day of the week and time to launch your online course.

Importance of Knowing When To Launch Your Course

Timing is not merely a choice; it’s part of a marketing strategy of the launch process for any successful course launch. When you choose the right moment to introduce your course to potential students, you increase the likelihood of success.

Time it right: You’ll get to sell your online course with minimal marketing efforts and maximum conversion rate.
Time it wrong: You’ll need to invest more into your marketing effort to make your first sale.

Getting the right time to launch an online course can increase your odds of getting your online course in front of the right audience, and thus increasing your sales.

Best Time To Launch An Online Course

Certain periods in the year have distinct characteristics that can influence the success of your online course.

January: New Year, New Possibilities

The start of the new year is symbolic of a fresh start, making it an ideal time for launching courses.

Many individuals view the start of the year as an opportunity to invest in self-improvement and new skills. If you position your course as a valuable asset, you can attract signups and enrollments.

Oftentimes during the New Year, people makes New Year Resolution where they are willing to spend to make possible positive changes in the coming year.

September: End of Summer, Back To Business

As the summer comes to an end, people return to their regular schedules. September marks a shift from summer relaxation to a return to business and steady schedules.

With everyone’s attention back on work and learning, this is typically a good time to start marketing and launching your online course.

November & December: Months of Celebration

As the year draws to a close, many individuals reflect on unfulfilled goals and seek resources to start the new year strong.

People also tend to spend more during the holiday season, making it a great time to promote your course as a valuable gift.

Coincidently, November and December are also period of the year where there are many special deals available.

Deal Periods

Black Friday and Cyber Monday are prime opportunities for course creators.

Deals and promotion periods are the best time where people are actively seeking to invest in online courses, making these deal periods ideal for launching and promoting your offerings and maximize enrollments.

Best Day of the Week to Launch An Online Course

The best day of the week to launch an online course is Monday, because this is the first day of the workweek where most people read emails with an open rate of 54%.

Alternatively, Sunday will be a good day to launch as it have a similar email open rate as well.

Monday: Best day to launch online course due to high email open rate of 54%.
Tuesday: Good day to launch online course due next highest email open rate of 52%.

Wednesday: Good day to launch online course due next highest email open rate of 52%.
Thursday: Average day to launch online course due to average email open rate of 47%.
Friday: Average day to launch online course due to average email open rate of 49%.

Saturday: Worst Day to launch online course due to low email open rate of 31%.
Sunday: Best day to launch online course due to high email open rate of 54%.

Best Time of The Day to Launch An Online Course

The best time of the day launch your online course is 3 a.m. to 6 a.m. during the workweek with an email open rate of 70%, because you will be amount the first email where your audience will be reading the next day and not buried in the sea of email.

Early Morning (3 a.m. to 6 a.m.): Best time of the day to launch an online course.
Afternoon and Evening: Worst time of the day to launch an online course.

While the time of the day have little impact to your successful online course launch compared to the month of your launch, choosing the optimal time can helps to make sure that people read your launch email.

Factors Affecting Timing

As an online course creator, we wants to launch our course at the best possible time that will give us the best chance of success.

While launching your online course as early as possible is preferred, there are still a few factors that will affect the timing.

1. Your Target Audience

Your audience is at the core of your course creation journey. To find the best time to launch, you need to understand your audience’s habits, routines, and preferences.

Professionals: If your course targets busy professionals, launching during their vacation periods might not be ideal. They’re more focused on family time or travel during such breaks.
Teachers: Teachers have a specific work calendar. Launching a course related to their needs just before the school year begins can be strategic.

2. Course Topic Relevance

Your course topic plays a pivotal role in determining the ideal launch time. Consider when your content is most needed and sought after by your target audience.

Tax or Accounts Related Course: Launch a tax related course a few months before the tax season kicks off.
Self-Improvement Course: For an self-improvement course, consider a launch in the end of the year just before the start of the new year when people are making their new year resolutions

Your course launch timing should align with both your audience’s characteristics and the topic’s relevance throughout the year.

Best Practices For Timing Your Course Launch

To make the most of your course launch, here are some best practices that can guide your decisions:

Launch Early: Don’t delay your launch unnecessarily. As soon as your course is ready, launch it to start gathering feedback and improving it based on real student insights.
Consider Launching on a Monday: Launching your course on a Monday can enhance visibility. People often check their email and start new projects at the beginning of the week.

Morning Email Delivery: Deliver launch emails in the morning, ensuring they appear at the top of recipients’ inboxes, increasing their chances of being read.
Leverage Deal Periods: Take advantage of deal periods like Black Friday and Cyber Monday. Promote your course during these times to attract budget-conscious learners.
Leverage Periods of the Year: Take advantage of the mindset shift during New Year and after summer period, where people are getting started with their New Year Resolutions, and going back to work after a long break.

Is Now The Time To Launch Your Online Course Enrollment

Timing is more than just a detail; it’s a strategic move to launch a successful new online course.

Having said that, you should always aim to launch your online course as early as possible.

Create a timeline for your launch window and take your course live with a launch plan.

Set your first launch date with your launch plan.
Explore the various course ideas, and choose one which you are passionate.
Build your online course content using the best online course platform.

Create a sales funnel with high converting course sales page and thank you page.
Finalize your launch date and course launch window.
Market and promote your new course on social media such as Facebook group and LinkedIn and utilize email marketing tools to get your course known to your subscribers.

Collect feedback from your course students and improve on your course, or for the next launch of your next course.

By understanding your audience, the relevance of your course topic, and the unique characteristics of different periods, you can significantly enhance your course launch’s success.

So, whether you’re preparing to launch your first course or planning the next one, use these insights to create a thriving online course business.

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Antony C.

Founder & Financial Writer at Income Buddies | Website | Posts by Author

Antony C. is a dividend investor with over 15+ years of investing experience. He’s also the book author of “Start Small, Dream Big“, certified PMP® holder and founder of IncomeBuddies.com (IB). At IB, he share his personal journey and expertise on growing passive income through dividend investing and building online business. Antony has been featured in global news outlet including Yahoo Finance, Nasdaq and Non Fiction Author Association (NFAA).

Finally! Here’s The Best Time To Launch an Online Course This Year