+43 Latest Webinar Statistics and Facts to Know in 2024 and Beyond (Updated)

Webinar software have gain it’s popularity for business, work and studies during the Covid-19 pandemic, and today, more individuals are creating and hosting webinars as we further digitalize our day-to-day life.

Regardless if you are a student, tutor, lecture, instructor, coach, edupreneur or a course creator, webinar is one of the highest converting marketing tools, and gaining insight on the latest webinar statistics and facts is key to success.

Top Webinar Statistics and Facts for 2024 and Beyond

Webinar landing page have an conversion rate of up to 30% for cold traffic, and as high as 51% for warm audience.

24% attendees register 15 days before the webinar and 10% register on the day of webinar itself, of those only 40 to 57% of the people registered attend the webinar.
Average conversion rate of generating leads is 55% and conversion rate for generating sales for each webinar at 2-3%.
The best time to host a webinar is at 11AM and 2PM with the worst time at 12PM (Noon). The best day of the week is on Thursday with Tuesday and Wednesday as the next best day of the week to host your webinar.

77% attendees join video webinars using laptops or desktop, 13% on tablets and 10% on mobile where the best length of the webinar is at 60 minutes.

PS. I’ve verified the source on the different research and studies by reputable institutions and organizations and have spend 15+ hours to compiled this massive list of webinar statistics. Sticking to our editorial guidelines, we’ve listed down the data which is the most accurate, reliable and up-to-date, while linked each statistics with the source where it is found. So feel free to refer to the data and insights we have for this emerging trend on the importance of webinar in work, studies and business.

Webinar Registration Statistics

The average webinar registration page conversion rate is 30% for cold traffic. (Source: RingCentral)

A webinar landing page conversion rate can be as high as 51%. (Source: NeilPatel)
24% of attendees register for a webinar 15+ days before the event (Source: LiveWebinar)
10% of attendees register on the day of the webinar. (Source: ON24)

60% of most webinar registrants come from email. (Source: Statista)
40% of webinar registrants come from other sources such as social media, word-of-mouth and advertising. You can expect 15% of registrations from social media platforms like LinkedIn, Twitter, and Facebook. (Source: Statista)
36% of registrations occur between 8-10 am. (Source: Goto)

Webinar Attendance Statistics

40% to 57% of overall people register for webinar will attend the webinar. (Source: Webinarcare)
The average webinar receives almost 260 registrations, meaning that between 100-110 of those who register would actually show up and attend the webinar event. (Source: Zippia)
For webinar registration of 100 registrants or less, around 40% will attend the webinar. (Source: webinarcare)

For webinar registration of more than 100 registrants, around 57% attend the webinar. (Source: webinarcare)
The attendance rates of the financial services sector come close to the percentage of the pharmaceutical industry at an average of 61%, followed by the consulting industry with 50%. SaaS stands somewhere in the middle with a 46% participation rate. Surprisingly, the advertising industry is near the bottom with only 33%. (Source: 99firms)

Industry	Average Attendance Rate
Financial Services	61%
Pharmaceutical	61%
Consulting	50%
SaaS	46%
Advertising	33%

Webinar Attendance Rate For Each Industry

Best Time and Day to Host a Webinar Statistics

Tuesday to Thursdays are the best days of the week to host webinars. (Source: eWebinar)

Early morning at 11am or early afternoon 2pm are the best time to host a webinar. (Source: ON24)
12pm noon is the worst time of the day to host your webinar. (Source: ON24)

Webinar Engagement and Conversion Rate Statistics

The average webinar attendee conversion rate of generating leads is 55%. (Source: LiveWebinar, Zippia)

Conversion rate for B2B webinar attendees into qualifying leads is at 73%, meaning 3 in 4 attendees will be converted. (Source: Zippia)
Conversion rate for B2C webinar attendees into qualifying leads is at 20-40%, meaning 2 in 5 attendees will be converted during the webinar event. (Source: Zippia)
Communication webinars have the highest conversion rate at 67.05%. (Source: 99firms)

Up to 2-5% of attendees purchase offers by the host during the webinar. (Source: webinarcare)
Webinar can have a total sales conversion rate of up to 15%, meaning 3 in 25 audience who attend the webinar will end up buying or signing up your paid product or service. (Source: ConverKit)

Knowing the importance of conversion, you can read more about webinar conversion in this article “Converting Your Webinar“.

Webinar Duration Statistics

Average webinar viewing time for all types of webinar is 57 Minutes. (Source: GoTo)
Average webinar viewing time for marketing Webinars is 52 Minutes. (Source: GoTo)
Average webinar viewing time for Corporate Communication Webinars is 55 Minutes. (Source: GoTo)

Average webinar viewing time for training Webinars is over 61 Minutes. (Source: GoTo)
60 Minutes webinar are the most popular. Webinars that last from 46 to 60 minutes attracts the most attendees. (Source: GoTo)
Webinar attendance rate averages at 70% for webinar length between 20 mins to 80 mins, the attendance rate slowly decline to 60% at 180 mins. (Source: IB & GoTo)

Webinar Length	Webinar Attendance Length	Attendance Rate (Calculated)
20 Mins	14 Mins	70%
40 Mins	28 Mins	70%
50 Mins	35 Mins	70%
60 Mins	42 Mins	70%
70 Mins	49 Mins	70%
80 Mins	56 Mins	70%
100 Mins	64 Mins	64%
120 Mins	73 Mins	61%
140 Mins	89 Mins	64%
160 Mins	96 Mins	60%
180 Mins	111 Mins	62%

Average Webinar Attendance Length vs Average Webinar Length

Webinar Content Statistics

67% of webinar attendees say a passionate presenter keeps them watching a webinar. If the host comes off too salesy, they’ll check out early. (Source: bizzabo)
The monthly usage of webinars has risen 167% year over year, proving that more and more businesses are using webinars to engage with their audiences while more people are seeking education. (Source: ON24)
Viewers in 2020 watched three times more webinar content than they did in 2019. (Source: LiveWebinar)

Webinar Marketing Statistics

57% of marketers run 50 webinars per year. (Source: LiveWebinar)
58% of marketers use webinars in their content marketing campaigns. (Source: founderjar)
58% of marketers use both live and on-demand webinar using webinar software that offers evergreen webinar option, meaning people can replay their content after the event. (Source: Livewebinar)

Webinar Application Statistics

Zoom have over 504,900 business customers and is now worth over $3.3 trillion dollars. (Source: Zoom)
Zoom will grow to a $4.515 trillion dollar company in 2024. (Source: Zoom)
Number of enterprise customers using Zoom have increase by 9% growing from 198.9K to 215.9K. (Source: Zoom)

Zoom customers contributing to more than $100K in revenue grow by 23% from 2,916 to 3,580 customers. (Source: Zoom)
Zoom have registered more than 3.3 trillion annual webinar minutes. (Source: Searchlogistics)
Zoom had 10 million daily meeting participants prior to the Covid-19 Pandemic in 2019, and grew 3,000% to 300 million in 2020. (Source: TeamStage)

Zoom have 300 million daily webinar participants during the height of the Covid-19 pandemic. (Source: Business Insider)

Microsoft Teams have 20 million users pre-pandemic in 2019, and had a 570% growth in user to 115 million users at the end of 2020, and 270 million users in 2022. (Source: Statista)
Microsoft Teams have reached 300 million users in 2023, grew from 270 million users as reported in 2022. (Source: Businessofapps)

Teams daily webinar meeting minutes is currently at 2.7 billion minutes per day. (Source: Microsoft)
Working and studying from home have inspired people to turn on video 2 times more than during the pandemic period. (Source: Microsoft)

General Webinar Statistics

77% of attendees join video meetings on laptops or desktop computers, 13% on tablets and 10% on mobile. (Source: Livewebinar)

Training webinars have an average attendance of 32.7% compared to marketing webinars with an attendee rate of 18.3%. (Source: founderjar)

Frequently Asked Questions (FAQs) Related to Webinar

How can I promote my webinar effectively?

There are many promotion strategy, and some of the most common promotional strategy includes; social media marketing, optimizing email marketing campaigns, leveraging video content, seek collaboration and partnerships with influencers, and utilizing targeted advertising.

When promoting your webinar, it’s also important to create compelling sales page, highlighting the benefits of attending your webinar and be clear who should attend your webinar.

What webinar software should I use?

There are many webinar software options available in the market. Some popular ones include Zoom, Microsoft Teams, LiveStorm, GoToWebinar, and WebEx. It’s important to choose a platform that suits your needs in terms of features, scalability, and user-friendliness.

If you are looking for the best webinar software for your business you can check out the article on “Best Webinar Software Platforms“, where we ranked and compared each of the top webinar platforms after doing in-depth research or trying each of them out.

How do webinars help in lead generation?

Webinars helps in lead generation by capturing valuable information from participants, such as their email addresses and preferences. During your webinar, you provide valuable content which helps to build trust and authority in your topic. This helps to attract potential customers and nurture them into leads.

What are benchmark webinar statistics?

Benchmark webinar statistics talks about:
– Average length of a webinar.
– Typical number of attendees for a webinar.
– Response rate to webinar invitations.
Understanding these benchmarks can help you assess the effectiveness of your own webinars and identify areas for improvement.

What are the key metrics to measure webinar success?

The key metrics to measure webinar success includes; attendance rate, engagement rate (questions asked, polls answered, chats, action taken), conversion rate (sales, lead generation), and post-webinar feedback.

These metrics can help you evaluate the effectiveness of your webinars and make data-driven decisions for future improvements.

How do successful webinar hosts engage their audience?

Successful webinar hosts engage their audience by creating interactive experiences at different stages of the webinar. From the waiting room, to the webinar proper and wrap up of the webinar, a successful webinar host need to let their audience feel full engaged and present in the virtual event.

They also show passion on the topic and deliver high-quality valuable content that is tailored to their target audience’s needs and interests.

Pro Tip: Top webinar platforms offers features like live chat, polls, and Q&A sessions to help you engage your audience.

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Antony C.

Founder & Financial Writer at Income Buddies | Website | Posts by Author

Antony C. is a dividend investor with over 15+ years of investing experience. He’s also the book author of “Start Small, Dream Big“, certified PMP® holder and founder of IncomeBuddies.com (IB). At IB, he share his personal journey and expertise on growing passive income through dividend investing and building online business. Antony has been featured in global news outlet including Yahoo Finance, Nasdaq and Non Fiction Author Association (NFAA).