+41 Coaching Statistics and Trends 2024 and Beyond (Business, Executive & Life Coach)
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Last Updated on November 13, 2023 by Antony C.
As a professional coach who is stepping into the coaching market, understanding the global coaching trends can help you make better decision as you coach professionals.
Coaching had a significant impact to individuals, small business owners and companies executives. ROI of coaching can be as high as 700%, here are the top coaching statistics you need to know.
PS. I’ve verified the source of different research and studies by reputable institutions and organizations and have spend 2+ hours to compiled this list of top statistics on AI in education. Following our editorial guidelines, we’ve listed down the most accurate, reliable and up-to-date data, while linked each statistics with the source where it is found. So feel free to refer to the data and insights we have for this emerging trend on use of AI in learning.
Top Coaching Statistics and Trends For 2024 and Beyond
- Average hourly rate for a coach is $229, today we have over 71,000 coaches world wide with an annual income of $51,000.
- One-one-one is the most common coaching method, and coaching usually last 6-12 months, whereas
- Longer coaching session of 30 to 70 minutes do not lead to more effective coaching, however, more frequent coaching of less than 30 minutes can lead to better outcome.
- Questioning strongly correlates with the level of satisfaction in coaching sessions where 99% of companies and individuals who hire a coach view coaching as “satisfied or very satisfied” and 96% state they would repeat the process.
- Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment, improving employee productivity by over 86%, confidence by 80% and motivation by 70%.
Coaching Growth Trend Statistics
- Globally, there were approximately 71,000 coach practitioners in 2019, an increase of 33% on the last estimate calculated in 2015. (Source: CF)
- Global revenue from coaching in 2019 was $2.849 billion USD, representing a 21% increase over the 2015 estimate. (Source: CF)
- Global coaching industry as a whole is expected to grow at a CAGR of 6.7% from 2021 to 2028. (Source: Acuity Scheduling)
- Coaching industry has grown by 40% in the past decade. (Source: IPECC)
- U.S. life coaching market size was valued at $1.469 billion USD in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.85% from 2023 to 2030. (Source: GVR)
- Business coaching revenue has shown a Compound Annual Growth Rate (CAGR) of 0.8% over the past five years. In 2023, there was a 1.3% increase, leading to a projected total revenue of $14.1 billion. (Source: IBISWorld)
- Rising need for guidance and inspiration on various topics, including personal development, work-life balance, relationships, and mental health, leading to an increasing number of people seeking life coaching services. (Source: GVR)
- In-person segment is expected to grow as some clients prefer face-to-face interaction for building trust and relationships, though the share declined due to the pandemic. (Source: GVR)
Insight on Coaching Growth Trend Statistics
Coaching is seeing growth from the past decades and it will see even more growth in the future with the rising need for guidance and inspiration for both personal and professional life related topics.
Coaching Industry Statistics
- Average hourly rate for a coach is $229. (Source: FT)
- Average annual income for a coach is $51,000. (Source: Acuity Scheduling)
- Average coaching engagement lasts 6-12 months. (Source: IPECC)
- Most common coaching delivery method is one-on-one coaching. (Source: IPECC)
- Most common coaching certification is the International Coach Federation (ICF) certification. (Source: IPECC)
- Most common coaching clients are executives, entrepreneurs, and business owners. (Source: IPECC)
- Most common coaching topics are leadership development, career development, and personal development. (Source: IPECC)
- Most common coaching niche is life coaching. (Source: IPECC)
- GROW model is the most used coaching tool used by coaches to help coach their coachees. (Source: IPECC)
- Over 1.5 million searches are conducted online each month by individuals and organizations seeking coaching services. (Source: IPECC)
- COVID-19 pandemic significantly affected coaching methods, with a shift towards virtual platforms, a rise in audio or video usage, and a decrease in in-person coaching due to social distancing measures. (Source: GVR)
- Coaching industry experienced a negative impact due to COVID-19, resulting in decreased client numbers and working hours, and a shift to online platforms due to strict regulations and social distancing. (Source: GVR)
Insight on Coaching Industry Statistics
1:1 coaching is the most preferred method as it provides personalized coaching service. With most people seeking guidance on leadership development, career development, and personal development related topic, coaching is getting more important for professionals to build their career.
Coaching Effectiveness Statistics
- Longer coaching sessions, whether 30 minutes or over 70 minutes, did not notably contribute to more effective coaching. (Source: CF)
- More frequent coaching sessions, rather than longer ones, led to better coaching outcomes. (Source: CF)
- Sorting out one’s current situation through questioning strongly correlates with the level of satisfaction in coaching sessions. (Source: CF)
- Setting specific goals strongly correlates with the likelihood of achieving those goals. (Source: CF)
- Coaching sessions (Source: CF):
- Phone Sessions: Offered a more equal relationship and better feedback.
- In-Person Sessions: Allowed more sharing of value-added information and suggesting helpful books.
- Segmentation into virtual and in-person coaching methods. The virtual segment held a significant revenue share of 53.2% in 2022, with remarkable growth anticipated during the forecast period. (Source: GVR)
- Effect of coach experience on coaching effectiveness (Source: CF):
- Less than 2 Years Experience: Evaluated lower in coaching skills, tending to lead sessions vaguely and pushing their thoughts onto clients.
- More than 11 Years Experience: Do not provide instructions, allowing clients to make decisions, but score lower in tool usage and providing information like suggesting helpful books.
Insight on Coaching Effectiveness Statistics
More frequent coaching sessions of approx. 30 minutes in place of longer coaching session can lead to a better outcome. While questioning with a specific goal will lead to a higher satisfaction of the coaching session.
Coaching Benefits Statistics
| Improvement Area | Reported Improvement Percentage |
|---|---|
| Self-confidence | 80% |
| Work Performance | 70% |
| Business Management | 61% |
| Time Management | 57% |
| Team Effectiveness | 51% |
| Communication Skills | 48% |
| Relationships | 42% |
| Work-life Balance | 37% |
| Wellness | 34% |
| Profitability | 25% |
| Customer Service | 17% |
| Job Satisfaction | 16% |
| Sales | 16% |
| Quality | 12% |
- 99% of companies and individuals who hire a coach view coaching as “satisfied or very satisfied” and 96% state they would repeat the process. (Source: Institute of Coaching)
Insight on Coaching Benefits Statistics
The top 5 benefits of coaching are increase of self-confidence, better work performance, business management, time management and team effectiveness. Coaching offers improvement of the soft skills of the coachee which helps the individual to solve their issues.
Coaching ROI Statistics
| Improvement Area | Improvement Percentage |
|---|---|
| Employee Productivity | Up to 86% |
| Employee Confidence | Up to 80% |
| Employee Motivation | Up to 70% |
| Employee Work-life Balance | Up to 67% |
| Employee Teamwork | Up to 67% |
| Employee Accountability | Up to 62% |
| Employee Job Satisfaction | Up to 61% |
| Employee Goal Attainment | Up to 64% |
| Employee Creativity | Up to 50% |
| Employee Problem-solving Skills | Up to 57% |
| Employee Adaptability | Up to 57% |
| Employee Time Management | Up to 53% |
| Employee Stress Management | Up to 52% |
| Employee Morale | Up to 52% |
| Employee Communication | Up to 60% |
| Employee Leadership Skills | Up to 43% |
| Employee Decision-making Skills | Up to 42% |
| Employee Retention | Up to 32% |
| Employee Engagement | Up to 38% |
- Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: IPEC Coaching)
Insight on Coaching ROI Statistics
By improving employee productiveness, confidence and motivation, it offers the company to have 7 time ROI on their time and money spend for the coaching sessions. Coaching is the best way for a business to increase their return on investment.
Life Coaching Statistics
| Improvement Area | Improvement Percentage |
|---|---|
| Self-confidence | 80% |
| Work Performance | 70% |
| Relationships | 42% |
| Work-life Balance | 37% |
| Wellness | 34% |
- Demand for life coaches is observed from individuals and corporate employees seeking improvement in interpersonal skills, work-life balance, and wellness. (Source: GVR)
- High satisfaction and trust levels in life coaches have increased demand, with 43% having used a coach in the past and 22% of non-users considering life coaching in the future. (Source: GVR)
- Personal development is the most popular coaching topic for life coaches. (Source: IPECC)
Insight on Life Coaching Statistics
The demand for life coach is on the rise especially for individuals and corporate employees seeking improvement in interpersonal skills, work-life balance, and wellness.
Business Coaching Statistics
| Improvement Area | Improvement Percentage |
|---|---|
| Productivity | Up to 86% |
| Confidence | Up to 80% |
| Motivation | Up to 70% |
| Work-life Balance | Up to 67% |
| Teamwork | Up to 67% |
| Accountability | Up to 62% |
| Job Satisfaction | Up to 61% |
| Goal Attainment | Up to 64% |
| Creativity | Up to 50% |
| Problem-solving Skills | Up to 57% |
| Adaptability | Up to 57% |
| Time Management | Up to 53% |
| Stress Management | Up to 52% |
| Morale | Up to 52% |
| Communication | Up to 60% |
| Leadership Skills | Up to 43% |
| Decision-making Skills | Up to 42% |
- Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: CF)
- Leadership development is the most popular coaching topic for companies and employees. (Source: IPECC)
Insight on Business Coaching Statistics
Leadership which is the most critical aspect of the business is the most popular topic that requires coaching, and it offers 7x ROI for most of the coachees.
Executive Coaching Statistics
| Improvement Area | Improvement Percentage |
|---|---|
| Executive Work-life Balance | Up to 63% |
| Executive Stress Management | Up to 57% |
| Executive Problem-solving Skills | Up to 57% |
| Executive Adaptability | Up to 57% |
| Executive Decision-making Skills | Up to 53% |
| Executive Communication Skills | Up to 60% |
| Executive Creativity | Up to 50% |
| Executive Performance | Up to 22% |
| Executive Leadership Skills | Up to 43% |
- Leadership development is the most popular coaching topic for executives. (Source: IPECC)
Insight on Executive Coaching Statistics
Work-life balance seems to be the most critical aspect that is sort after by company executives, which is understandable from their busy schedule and undefined working hours.
Health Coaching Statistics
- Health coaching can improve patient outcomes, including weight loss, blood pressure, and blood sugar control. (Source: NCBI)
- Health coaching can improve patient satisfaction and quality of life. (Source: NCBI)
Insight on Health Coaching Statistics
Health and wellness coaching shows to greatly improve a patient’s physical and mental health that improve patient satisfaction and quality of life as a whole.
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Antony C., is an entrepreneur, course creator, published author of the book "Start Small, Dream Big", an investor with +15 years of experience and an accomplished financial writer. Having used and tried many business software and tools in his professional career and personal business, he recognize the need for unbiased, quality information based on real-life experience. Sharing his journey and expertise to assist aspiring entrepreneurs in creating and growing their online business and building wealth, he have created IncomeBuddies.com. Antony has been featured in global news outlet including Yahoo Finance, Nasdaq and Non Fiction Author Association (NFAA).
