| |

+41 Coaching Statistics and Trends 2024 and Beyond (Business, Executive & Life Coach)

Listen To Article

Last Updated on November 13, 2023 by Antony C.

As a professional coach who is stepping into the coaching market, understanding the global coaching  trends can help you make better decision as you coach professionals.

Coaching had a significant impact to individuals, small business owners and companies executives. ROI of coaching can be as high as 700%, here are the top coaching statistics you need to know.

PS. I’ve verified the source of different research and studies by reputable institutions and organizations and have spend 2+ hours to compiled this list of top statistics on AI in education. Following our editorial guidelines, we’ve listed down the most accurate, reliable and up-to-date data, while linked each statistics with the source where it is found. So feel free to refer to the data and insights we have for this emerging trend on use of AI in learning.

Top Coaching Statistics and Trends For 2024 and Beyond

  • Average hourly rate for a coach is $229, today we have over 71,000 coaches world wide with an annual income of $51,000.
  • One-one-one is the most common coaching method, and coaching usually last 6-12 months, whereas
  • Longer coaching session of 30 to 70 minutes do not lead to more effective coaching, however, more frequent coaching of less than 30 minutes can lead to better outcome.
  • Questioning strongly correlates with the level of satisfaction in coaching sessions where 99% of companies and individuals who hire a coach view coaching as “satisfied or very satisfied” and 96% state they would repeat the process.
  • Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment, improving employee productivity by over 86%, confidence by 80% and motivation by 70%.

Coaching Growth Trend Statistics

  • Globally, there were approximately 71,000 coach practitioners in 2019, an increase of 33% on the last estimate calculated in 2015. (Source: CF
  • Global revenue from coaching in 2019 was $2.849 billion USD, representing a 21% increase over the 2015 estimate. (Source: CF
  • Global coaching industry as a whole is expected to grow at a CAGR of 6.7% from 2021 to 2028. (Source: Acuity Scheduling)
  • Coaching industry has grown by 40% in the past decade. (Source: IPECC)
  • U.S. life coaching market size was valued at $1.469 billion USD in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.85% from 2023 to 2030. (Source: GVR)
  • Business coaching revenue has shown a Compound Annual Growth Rate (CAGR) of 0.8% over the past five years. In 2023, there was a 1.3% increase, leading to a projected total revenue of $14.1 billion. (Source: IBISWorld)
  • Rising need for guidance and inspiration on various topics, including personal development, work-life balance, relationships, and mental health, leading to an increasing number of people seeking life coaching services. (Source: GVR)
  • In-person segment is expected to grow as some clients prefer face-to-face interaction for building trust and relationships, though the share declined due to the pandemic. (Source: GVR)

Insight on Coaching Growth Trend Statistics

Coaching is seeing growth from the past decades and it will see even more growth in the future with the rising need for guidance and inspiration for both personal and professional life related topics.

Coaching Industry Statistics

  • Average hourly rate for a coach is $229. (Source: FT)
  • Average annual income for a coach is $51,000. (Source: Acuity Scheduling)
  • Average coaching engagement lasts 6-12 months. (Source: IPECC)
  • Most common coaching delivery method is one-on-one coaching. (Source: IPECC)
  • Most common coaching certification is the International Coach Federation (ICF) certification. (Source: IPECC)
  • Most common coaching clients are executives, entrepreneurs, and business owners. (Source: IPECC)
  • Most common coaching topics are leadership development, career development, and personal development. (Source: IPECC)
  • Most common coaching niche is life coaching. (Source: IPECC)
  • GROW model is the most used coaching tool used by coaches to help coach their coachees. (Source: IPECC)
  • Over 1.5 million searches are conducted online each month by individuals and organizations seeking coaching services. (Source: IPECC)
  • COVID-19 pandemic significantly affected coaching methods, with a shift towards virtual platforms, a rise in audio or video usage, and a decrease in in-person coaching due to social distancing measures. (Source: GVR)
  • Coaching industry experienced a negative impact due to COVID-19, resulting in decreased client numbers and working hours, and a shift to online platforms due to strict regulations and social distancing. (Source: GVR)

Insight on Coaching Industry Statistics

1:1 coaching is the most preferred method as it provides personalized coaching service. With most people seeking guidance on leadership development, career development, and personal development related topic, coaching is getting more important for professionals to build their career.

Coaching Effectiveness Statistics

  • Longer coaching sessions, whether 30 minutes or over 70 minutes, did not notably contribute to more effective coaching. (Source: CF)
  • More frequent coaching sessions, rather than longer ones, led to better coaching outcomes. (Source: CF)
  • Sorting out one’s current situation through questioning strongly correlates with the level of satisfaction in coaching sessions. (Source: CF)
  • Setting specific goals strongly correlates with the likelihood of achieving those goals. (Source: CF)
  • Coaching sessions (Source: CF):
    • Phone Sessions: Offered a more equal relationship and better feedback.
    • In-Person Sessions: Allowed more sharing of value-added information and suggesting helpful books.
  • Segmentation into virtual and in-person coaching methods. The virtual segment held a significant revenue share of 53.2% in 2022, with remarkable growth anticipated during the forecast period. (Source: GVR)
  • Effect of coach experience on coaching effectiveness (Source: CF):
    • Less than 2 Years Experience: Evaluated lower in coaching skills, tending to lead sessions vaguely and pushing their thoughts onto clients.
    • More than 11 Years Experience: Do not provide instructions, allowing clients to make decisions, but score lower in tool usage and providing information like suggesting helpful books.

Insight on Coaching Effectiveness Statistics

More frequent coaching sessions of approx. 30 minutes in place of longer coaching session can lead to a better outcome. While questioning with a specific goal will lead to a higher satisfaction of the coaching session. 

Coaching Benefits Statistics

Improvement AreaReported Improvement Percentage
Work Performance70%
Business Management61%
Time Management57%
Team Effectiveness51%
Communication Skills48%
Work-life Balance37%
Customer Service17%
Job Satisfaction16%
 Source: Institute of Coaching
  • 99% of companies and individuals who hire a coach view coaching as “satisfied or very satisfied” and 96% state they would repeat the process. (Source: Institute of Coaching)

Insight on Coaching Benefits Statistics

The top 5 benefits of coaching are increase of self-confidence, better work performance, business management, time management and team effectiveness. Coaching offers improvement of the soft skills of the coachee which helps the individual to solve their issues.

Coaching ROI Statistics

Improvement AreaImprovement Percentage
Employee ProductivityUp to 86%
Employee ConfidenceUp to 80%
Employee MotivationUp to 70%
Employee Work-life BalanceUp to 67%
Employee TeamworkUp to 67%
Employee AccountabilityUp to 62%
Employee Job SatisfactionUp to 61%
Employee Goal AttainmentUp to 64%
Employee CreativityUp to 50%
Employee Problem-solving SkillsUp to 57%
Employee AdaptabilityUp to 57%
Employee Time ManagementUp to 53%
Employee Stress ManagementUp to 52%
Employee MoraleUp to 52%
Employee CommunicationUp to 60%
Employee Leadership SkillsUp to 43%
Employee Decision-making SkillsUp to 42%
Employee RetentionUp to 32%
Employee EngagementUp to 38%
Source: IPEC Coaching
  • Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: IPEC Coaching)

Insight on Coaching ROI Statistics

By improving employee productiveness, confidence and motivation, it offers the company to have 7 time ROI on their time and money spend for the coaching sessions. Coaching is the best way for a business to increase their return on investment.

Life Coaching Statistics

Improvement AreaImprovement Percentage
Work Performance70%
Work-life Balance37%
Source: Research Portal
  • Demand for life coaches is observed from individuals and corporate employees seeking improvement in interpersonal skills, work-life balance, and wellness. (Source: GVR)
  • High satisfaction and trust levels in life coaches have increased demand, with 43% having used a coach in the past and 22% of non-users considering life coaching in the future. (Source: GVR)
  • Personal development is the most popular coaching topic for life coaches. (Source: IPECC)

Insight on Life Coaching Statistics

The demand for life coach is on the rise especially for individuals and corporate employees seeking improvement in interpersonal skills, work-life balance, and wellness.

Business Coaching Statistics

Improvement AreaImprovement Percentage
ProductivityUp to 86%
ConfidenceUp to 80%
MotivationUp to 70%
Work-life BalanceUp to 67%
TeamworkUp to 67%
AccountabilityUp to 62%
Job SatisfactionUp to 61%
Goal AttainmentUp to 64%
CreativityUp to 50%
Problem-solving SkillsUp to 57%
AdaptabilityUp to 57%
Time ManagementUp to 53%
Stress ManagementUp to 52%
MoraleUp to 52%
CommunicationUp to 60%
Leadership SkillsUp to 43%
Decision-making SkillsUp to 42%
Source: Coaching Federation
  • Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: CF)
  • Leadership development is the most popular coaching topic for companies and employees. (Source: IPECC)

Insight on Business Coaching Statistics

Leadership which is the most critical aspect of the business is the most popular topic that requires coaching, and it offers 7x ROI for most of the coachees.

Executive Coaching Statistics

Improvement AreaImprovement Percentage
Executive Work-life BalanceUp to 63%
Executive Stress ManagementUp to 57%
Executive Problem-solving SkillsUp to 57%
Executive AdaptabilityUp to 57%
Executive Decision-making SkillsUp to 53%
Executive Communication SkillsUp to 60%
Executive CreativityUp to 50%
Executive PerformanceUp to 22%
Executive Leadership SkillsUp to 43%
Source: Coaching Federation
  • Leadership development is the most popular coaching topic for executives. (Source: IPECC)

Insight on Executive Coaching Statistics

Work-life balance seems to be the most critical aspect that is sort after by company executives, which is understandable from their busy schedule and undefined working hours.

Health Coaching Statistics

  • Health coaching can improve patient outcomes, including weight loss, blood pressure, and blood sugar control. (Source: NCBI)
  • Health coaching can improve patient satisfaction and quality of life. (Source: NCBI)

Insight on Health Coaching Statistics

Health and wellness coaching shows to greatly improve a patient’s physical and mental health that improve patient satisfaction and quality of life as a whole.

Join 900+ BUDDIES who are growing their wealth with our weekly Income Newsletter

Founder & Financial Writer at Income Buddies | Website | Posts by Author

Antony C., is an entrepreneur, course creator, published author of the book "Start Small, Dream Big", an investor with +15 years of experience and an accomplished financial writer. Having used and tried many business software and tools in his professional career and personal business, he recognize the need for unbiased, quality information based on real-life experience. Sharing his journey and expertise to assist aspiring entrepreneurs in creating and growing their online business and building wealth, he have created IncomeBuddies.com. Antony has been featured in global news outlet including Yahoo Finance, Nasdaq and Non Fiction Author Association (NFAA).

Similar Posts

What are your thoughts?