Right now Sheng Siong (OV8/ SHEN.SI) share price is at SGD$1.48

At this price, Sheng Siong is valued at price-to-book ratio of 5.661 and a trailing distribution yield of 4.122%

With the current valuation, would I invest in it?

Let’s go through it using my 7 steps guide and see how I pick the Best Singapore Dividend Stocks.

Sheng Siong - 5 Year Share Price (2017 to 2021)

Sheng Siong (SGX: OV8) 5 Year Chart

2017 to 2021

As a quick recap, here are the 7 steps I use to pick the best Singapore Dividend Stocks.

  1. Debt to Equity Ratio
  2. Dividend Yield
  3. Dividend payout ratio
  4. EPS Growth Rate
  5. Return of Equity (ROE)
  6. Price-to-Book Ratio
  7. MOAT

Business Background

Sheng Siong Group Ltd. is one of the largest groceries chain in Singapore. Founded in 2010, the Group comprises of SS Supermarket, CMM Marketing and SS Malaysia.

The group provide both “wet and dry” shopping options, including live, fresh and chilled produce, such as seafood, meat and vegetables, processed, packaged and/or preserved food products as well as general merchandise and essential household products.


  • Groceries Chain
  • Household brands
Sheng Siong’s Housebrand
Home Niks
Happy Family
Tasty Bites
Heritage Farm
Bake For You
Royal Golden Grain
Royal Golden Malt

Support Facilities:

  • Distribution network
  • Food-processing
  • Warehousing

Sheng Siong is currently operating in 59 locations across Singapore.

Sheng Siong Super Market


Check for: Less than 0.5 D/E Ratio

Looking at the latest annual report for Year 2020.

Singtel have a D/E ratio of 0.203.

This is lower than 0.5 D/E Ratio.

With a D/E ratio of less than 0.5, this means, the company is not overleverage. The operations and growth of the company is finance by it’s shareholder’s equity which is a good sign of a healthy balance sheet.

The company have an low risk of the company defaulting.

The company is having a D/E of less than 0.5 which is pretty awesome.

My Opinion: Pass

Dividend Yield

Check for: More than 2.5% dividend yield

For Year 2021, Sheng Siong pay a dividend of 0.061 which translate to a dividend yield of 4.122%.

This is higher than my target of 2.5%.

Looking at the distribution history, there is a gradual increase in the amount of dividend distributed year-on-year.

Year 2020 and 2021 are both years of the pandemic. Although supermarkets do well during these times, the company is withholding most of the free-cash for any unprecedent times.

It is higher than the risk free rate (CPF OA Account) of 2.5%. I will give it a verdict of pass.

My Opinion: Pass

Sheng Siong - Dividend Yield

Dividend Payout Ratio

Check for: Less than 80% dividend payout ratio

At the time of writing, a quick check using some of the online tools shows that the dividend payout ratio for Sheng Siong is 75.32% which is within my threshold of 80%.

A payout ratio of less than 100% means the company is using it’s earnings to pay its shareholder in dividend. With a pay-out ratio of less than 80% means, the company is able to keep some cash in case of need in the future.

I personally think a payout ratio of around 50% is the sweet spot for a great dividend stock.

My Opinion: Pass

EPS Growth Rate

Check for: More than 10% EPS Growth

Earning Per Share (EPS) is one of the most important financials when analyzing a company. A growing EPS will means that the company is making money and is taking care of their shareholders.

Here, we will like to see an EPS growth of 5 years or more.

Quick check on the 2020 annual report.

The EPS 5 year growth rate is an amazing 19.546%! Nice!

Yup, the EPS growth for Sheng Siong is more than 10%!

They are growing our shareholder’s money at a pretty amazing rate for the past 5 years.

My Opinion: Pass

High Return Of Equity (ROE)

Check for: More than 10% ROE

ROE is one of the most important ratio used by Warren Buffett.

Return of Equity is used to measure the management’s ability to make the best bang for your buck. In other words, it is used to measure the quality of the management. The higher the ROE, the better for the shareholders.

At the time of writing, the ROE of Sheng Siong have an ROE of 40.4%!

Any ROE of more than 20% is very high.

A deep dive into the history shows that Sheng Siong have been getting >20% ROE since 2017.

Sheng Siong 2017 2018 2019 2020
Return on Equity (ROE) 26.7% 25.2% 25.1% 40.4%

This is a good sign of a company with a good management.

My Opinion: Pass


Check for: P/B Ratio of less than 1.8

Sheng Siong is a multi-million dollar blue chip company who just got lots of attention due to its bonus payout in 2020 with up to 16 months.

Therefore, the price of the stock will most likely be traded above it’s valuation (book value).

At the time of writing, the current P/B ratio of Sheng Siong is 5.661.

Meaning, it is trading at over 6 times its book value. Or 4.661% premium to its book value.

My Opinion: Fail


Check for: Not just having a MOAT, but a great MOAT

Sheng Siong is one of the major grocery chain in Singapore.

In Singapore, there is 3 major players that dominates the supermarket landscape

  1. NTUC: Operates all NTUC FairPrice chains
  2. Dairy Farm International Holdings (DFI): Operates Cold Storage and Giant chains of supermarkets
  3. Sheng Siong: Operates all Sheng Siong chains of supermarkets

As the smallest player of the big 3, Sheng Siong shows to be doing quite well. 

Compared to its competitor, Sheng Siong have its products priced amount the lowest and is comparable to NTUC. Quality wise, Sheng Siong have high quality products that is comparable to Cold Storage.

Singapore Supermarket Compared

The downside, per my wife’s experience, the online platform which Sheng Siong uses, “AllForYou” is the least user friendly out of the 3. (Sorry Sheng Siong…)

As we are moving away from retail and towards online shopping. I personally think, having a great online shopping experience is important.

According to Phil’s book Rule#1 investing, Sheng Siong have the “Price MOAT” which is similar to Walmart (Before Amazon comes into the picture).

Price MOAT is a very attractive MOAT to have in any company, it prevents small payers from coming into the industry.

My Opinion: Partially Pass


Sheng Siong have a final score of 7/10.

With a high dividend yield which growths year-on-year, and payout ratio of less than 80%, I think this can be a great dividend stock.

But on the flipside, Sheng Siong is currently overpriced with high P/B ratio.

Therefore, I will keep Sheng Siong on my watchlist.

Below is how I’ve scored Sheng Siong.

My Sheng Siong’s Score Card
Metrics Weightage Score
Debt to Equity Ratio High (2) 2
Dividend Yield Low (1) 1
Dividend payout ratio Low (1) 1
EPS Growth Rate Low (1) 1
High Return of Equity (ROE) Low (1) 1
Acceptable Price-to-Book Ratio High (2) 0
MOAT High (2) 1
Total 7

Why do I find some metrics more important than others?

There are 3 attributes in a company that Warren Buffett wants in particular:

  • Wonderful Company at Fair Price
  • Stable & Understandable Business
  • Vigilant Leadership on Risk Management

This translate to the following 3 metrics I have in my list:

Thus, for these metrics, I will put a higher weightage in my scoring.


Will you invest in this stock now?

Disclaimer/ Disclosure: I may or may not own some of these stock that is written in my website. I am NOT a Financial Advisor or a Lawyer. The content on this site, or YouTube channel, or any other sources are for educational purposes only. I merely cite my own personnel opinion and is not intended to be personalized investment advice. ​What I've written here is part of my online diary on my investing journey. The information might be wrong and inaccurate. You must conduct your own research and seek the advice of a licensed financial advisor if necessary. Know that all investments involve some form of risk and there is no guarantee that you will be successful in making, saving, or investing money; nor is there any guarantee that you won't experience any loss when investing. I will not be liable for any loss you've made. You should always do your own due diligence and consider your financial goals before investing in anything.
Smarter Everyday Library

Want to Support Us?

Share with your friends on Facebook or Twitter if this help them too.

This will motivate us to write even more amazing articles to help you in building wealth in the future!

Check out our Latest Blog Post Here.

Yes! I want to learn Powerful Wealth Strategy!

What are your thoughts?

%d bloggers like this: